Getting inside the tangible outcomes of Adobe's acquisitions of Marketo and Magento. LAS VEGAS — Adobe spent $6.43 billion in software acquisitions last year to boost its digital experience suite.

A series of Forbes Insights profiles of thought leaders changing the business landscape: Phil Fernandez, Co-founder and CEO, Marketo... Phil Fernandez created innovative marketing automation software ...

Adobe threatens to shake up the marketing software landscape with it's impending acquisition of Marketo. This week brought forth rumors of a potential landmark deal that would shake up the marketing ...

Originally published by Sramana Mitra on LinkedIn: What's Marketo’s Roll-up Strategy? According to a recently published report, the Global Digital Marketing Software Market is expected to grow 13% ...

As marketing change agents increasingly use technology to better engage their buyers, the battle to be the preferred tech partner for marketers is heating up. Oracle and Salesforce have been on ...

There are several enterprise players that want a share of Salesforce’s business, but just aren’t making headway by knuckling up against the company’s dominant, entrenched SaaS CRM offerings. Rather ...

While Fools should generally take the opinion of Wall Street with a grain of salt, it's not a bad idea to take a closer look at particularly stock-shaking upgrades and downgrades -- just in case their ...

One of the first things the audience was told during the Innovations session was that the roadmap they were showing was subject to change. But there were a few things already in play that we will see ...

You know you want to use a digital marketing platform to take your business to the next level. But you’re unsure which one to pick. Two platforms you’ve probably heard of are HubSpot and Marketo. Both ...

This is the first of two posts related to Adobe -- the first one is by Chris Fletcher, and the second one is by me from more of an Adobe-Microsoft partnership standpoint. I know Dreamforce just passed ...