Consumer behaviour should always be what leads your decisions. If e-commerce shoppers are showing a preference it's time to ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

Consulting company Ernst & Young (EY) has published its 13th Future Consumer Index (FCI) results, identifying changing consumer behaviours and spending patterns amid the cost of living and climate ...

2025 brought a new level of intensity to customer experience (CX) and consumer behaviour. In 2025 AI went mainstream, but ...

The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before consumers visit websites or see advertisements.

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

CTV is reshaping TV advertising with more control for audiences. Marketers must adapt to precision targeting and creative strategies. Ethical data usage and transparency are crucial in the CTV ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...