Walmart unveils a "brand refresh" it said will help the store be seen as a "more modern, culturally dynamic brand."

However, as with many major corporate changes, the internet has responded with criticism, memes, praise, and more to Walmart's logo update. It interestingly showcases how much brand perception can impact public opinion.

The retailer boasted in a news release that the new look reflects its evolution. Walmart applauded its colour palette (true blue and spark yellow), font ("everyday sans") and trademark "spark" symbol,

Several people online noted that they thought the new logo looks "exactly the same" as its previous logo Walmart has unveiled its new logo — prompting a wide variety of reactions online. The retailer announced the change — which consists of a new font,