It is a fundamental principle of trademark law that the first person to actually use a trademark in commerce has priority over that mark. “Use in commerce” is defined by statute to mean “the bona fide ...
Startup founders looking to protect their brands need to understand the concept of “use in commerce” to successfully register their trademarks with the U.S. Patent and Trademark Office (USPTO). This ...
Lipton, Weinberger & Husick Blog on MSN

Use in Commerce: Don’t Be Defensive

The United States trademark system is a “use” based system. Using your trademark bestows upon you the benefits of trademark ...