Sometimes companies use custom printed boxes to share a short message about their brand story, values, or what their company truly stands for.

Your products and product designs are the life blood of your business. However, many companies don’t think about protecting their creative product designs, and product packaging with intellectual ...

The economic downturn of recent years has brought out a slew of creative entrepreneurs who are unleashing their inner artists on websites such as eBay and Etsy. With a potential global audience of ...

Don’t know how smart apparel packaging enhances fashion brand identity? Fret not! Smart apparel packaging creates a positive first impression of the brand.

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...

Ship Bottom Brewery teamed up with GS1 US and Avery Dennison and used 2D barcodes on their ales as an engagement tool to see which customers consumed the new flavors. We rely on QR codes for a number ...

Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...