IBM Corp. said Friday that it has agreed to buy the marketing services company Unica Corp. in a $480 million deal that would give IBM more tools to meet its customers’ growing demand for targeted ...

IBM will also acquire 1500 new customers including Best Buy, eBay, and US Cellular who are currently using either Unica’s SaaS or on premise software. And while financially 2009 wasn’t a particularly ...

AdExchanger.com: Thinking back to the beginnings of Unica, was there any seed that you can point to, that speaks to the strategy of the Unica unit within IBM today? YUCHUN LEE: There’s a parallel ...

IBM made it clear Friday it wants to own the online marketing and advertising analytics space. The company reported a deal to acquire software automation company Unica in an effort to better support ...

NEW YORK — IBM Corp. said today it has agreed to buy Unica Corp., a marketing services company, for $480 million, or $21 per share. The acquisition brings IBM deeper into the advertising business, a ...

IBM said Friday it will buy Unica in a deal worth $480 million. Unica makes marketing automation software. Under the terms of the deal, IBM will pay $21 per share in cash for Unica. Unica shares ...

IBM said on Friday that it will buy Unica in a deal worth $480m (£308m). Unica makes marketing automation software. With the move, IBM adds another software company to its arsenal. The company ...

IBM announced its plans to acquire software firm Unica this morning, with a payout of about $480 million in cash. The acquisition will built out IBM’s portfolio of business software and technology ...

NEW YORKNEW YORK — IBM Corp. said Friday it has agreed to buy Unica Corp., a marketing services company, for $480 million, or $21 per share. The acquisition brings IBM deeper into the advertising ...

Add articles to your saved list and come back to them any time. IBM Corp. said Friday that it has agreed to buy the marketing services company Unica Corp. in a $480 million deal that would give IBM ...

NEW YORK - IBM Corp. said Friday that it has agreed to buy the marketing services company Unica Corp. in a $480 million deal that would give IBM more tools to meet its customers' growing demand for ...