Guest Post by Kevin Bennett, co-author of "Solving Problems with Design Thinking: 10 Stories of What Works," co-authored by U.Va. Darden Professor Jeanne Liedtka. Life is often viewed as an "A to B" ...

Design Thinking continues to be a hot topic (this article is one of many talking about it). Design Thinking has been hyped and even fetishized but there are also voices questioning its value, impact, ...

Business strategies – especially in the traditional sense – are rather pushy. If you have a product, your strategy is to explain why a customer should use it. Design thinking as a strategy flips this.

Innovation with design thinking demands critical thinking because we must understand our assumptions that frame our ideas and shape our design. As our world becomes more and more digital, it’s not the ...

Often times when I go to the Taco Bell in Ithaca, I usually enjoy having a couple of laughs with the person taking my order. That’s all it takes. If we can have a genuine 20 second conversation, ...

Building a customer-centric future is more important now than ever. Agile CX designs that can keep up with changing customer preferences are essential. The race to customer experience (CX) excellence ...

Once a niche process used mostly in product design, design thinking has become a flexible, people-first framework for solving problems across business, education, entertainment, and more. This story, ...

Few institutions illustrate this point better than education. Because almost every adult has experienced school, it has created a shared mental model for what education should resemble. A confluence ...

Design thinking is an iterative, user-centric approach to product and software development focusing on the person behind the problem. In enterprise SEO, design thinking seamlessly integrates SEO ...

Enter design thinking—an approach that goes beyond mere products to delve deeply into customer experience, transforming everyday banking into an intuitive, engaging, and satisfying journey. How can ...