With so many different types of logo, it can be difficult to decide which style to choose when creating a new identity.

Contained type logos have a classic, perhaps even retro feel. After all, wordmarks that have their individual letters contained within shapes (typically squares or rectangles) had their heyday back in ...

Opinions expressed by Entrepreneur contributors are their own. Great logos are recognizable in a blink. They also should make a lasting impression. Target hits the bullseye, Nike goes swoosh, and ...