“We Dig Dirt” says KIOTI Tractor in its latest ad campaign — and the company isn’t kidding. In two different spots, KiOTI turns a vice — being dirty — into a virtue. One ad reframes “the phrase ‘we’re ...
If the idea of driving into a field, punching a few settings into a touchscreen and letting a computer take charge of key tractor and equipment controls sounds a bit far-fetched, think again.
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