The offering directly matches TV ad exposure to travel bookings, helping advertisers optimize campaigns and prove return on ...

Comcast and Adara, a RateGain company acquired in 2023, have launched a service that connects TV and streaming ad exposure to actual travel bookings. The ...

Research reveals a disconnect in travel advertising, with radio delivering high-value audiences and digital response despite ...

PHOENIX--(BUSINESS WIRE)--Beginning this week, the Arizona Office of Tourism (AOT) debuts a new travel and tourism advertising campaign promoting the Grand Canyon State as a world-class, leisure ...

As TV becomes even more digital and people cut the cable cord further, expect it to compete directly for destination marketing social media advertising dollars. Tourism agencies are investing more of ...

KINGSTON, N.Y. — Ulster County Tourism is accepting applications for its Event Marketing Support Fund, an initiative helping local organizations and businesses expand the reach of their events and ...

Experiential tourism has ceased to be a niche market and has become one of the most powerful and profitable marketing ...

Collier County leaders approved a $5 million increase for tourism advertising to address a market slowdown. The funding comes from tourist taxes, not property taxes, and will supplement the existing ...

There are many factors that influence our travel decisions. Sure, stunning pictures on Instagram play something of a role. But the leading influencer of travel decision making is not a high-paid ...

Collier County will nearly double the money it spends on tourism marketing and advertising this year to up its game. In two successive, unanimous votes on Tuesday, county commissioners agreed to spend ...

The fragmented way Kitsap cities use tax dollars for tourism needs to change to protect an economic strength in the region.

Tourism Ireland recently announced details of its marketing strategy and plans to promote the island overseas, at a Dublin event that convened more than 500 tourism industry leaders from around the ...