NEW YORK (AP) — It took eight years, 450 product sketches, 6,000 consumer tests and hundreds of millions of dollars for Procter & Gamble to create something that it hopes will be destroyed in the wash ...

In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

Approximately every 10 days, I remove items from the hamper in my bathroom, take them downstairs to the laundry room, and allow the washer to fill with water as I place Tide detergent and Clorox in ...

Sept 4 (Reuters) - Procter & Gamble Co is launching a lower-priced "Tide Simply Clean" liquid detergent for U.S. shoppers, but it is "not very interesting" to current Tide users, Chief Executive A.G.

We've been hearing more and more reports in the past year about shrinkflation, where you pay more but get less of a product. But after one viewer contacted us about a possible case of shrinkflation, ...

(Reuters) - Procter & Gamble Co is launching a lower-priced "Tide Simply Clean" liquid detergent for U.S. shoppers, but it is "not very interesting" to current Tide users, Chief Executive A.G. Lafley ...