In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

The internet loves a good quirky social media challenge — but the latest popular challenge is downright dangerous. The Tide Pod Challenge encourages teens to place a Tide Pod on their tongue and ...

The average grocery store has hundreds of edible, non-harmful foods to choose from, so it confused many people when the "Tide Pod challenge," aka videos of teens popping Tide Pods into their mouths ...

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The beginning of 2018 saw the amusing, alarming, and/or perplexing social media phenomenon of the "Tide Challenge," which involved someone with a camera (usually a teenager) filming themselves biting ...