Personalised advertising boosts revenue for companies, Meta said in a press release. It referenced an in-house study showing that Apple’s App Tracking Transparency requirement mandates that iOS apps must ask users for permission to share their data-led companies to increase prices by at least 3.4% as their ads became less effective.

Data from all of a user's previous time spent on Facebook or Instagram, which is typically combined to precisely target an individual with tailored ads, won't be used.

Facebook and Instagram are giving users in Europe the new option to use the social media platforms with less personalized advertising, following pressure from EU officials. Meta announced on Tuesday that Facebook and Instagram users who do not pay for the company's monthly subscription to remove ads will now have the choice to see "significantly" fewer targeted ads.

Bluesky raced to the top of Apple's App Store on Thursday, with new users flocking to the social app as an alternative to X after its owner, Elon Musk, backed Donald Trump for president. On Thursday morning,

Bluesky is having a very good week as some users abandon Elon Musk's X after the U.S. presidential election. Elon Musk has certainly emerged victorious this past week, post-election. However, Musk and his social media platform X are not exactly winning on the mobile app charts.