Did you know you can customize Google to filter out garbage? Take these steps for better search results, including adding Lifehacker as a preferred source for tech news. It seems like common sense ...

Did you know that within one hour, a person forgets nearly half of what they learn? And that within 24 hours, almost two-thirds of previously learned information is forgotten? Hermann Ebbinghaus was ...

Spaced repetition is a learning technique that combats information overload by reviewing material at increasing intervals. Rooted in Ebbinghaus' forgetting curve, it strengthens memory by prioritizing ...

Hermann Ebbinghaus isn’t exactly a household name. But it should be. Ebbinghaus’s research explains why “out of sight, out of mind” is a truism. He did pioneering research in the field of memory in ...

Hermann Ebbinghaus isn’t exactly a household name. But it should be. Ebbinghaus’s research explains why “out of sight, out of mind” is a truism. He did pioneering research in the field of memory in ...

A producer for a television business show called and asked if I was available. He described the theme of the segment and asked if I had any ideas. I offered some possibilities. “That sounds great,” he ...

One of my mentors in the advertising game, Tom Brigham of Brigham/Scully in Los Angeles, showed me a basic piece of advertising research: The Ebbinghaus Curve of Forgetting. You know how you reach for ...

Forgetting is an evolutionary advantage: if the brain retained every memory and held onto every bit of information it takes in, it would be impossible for individuals to act. We need for our brains to ...