With increasing talk about artificial intelligence (AI) in all corners of the business, including marketing, data is on everyone’s mind. Yet customer data has always been important for businesses to ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

With AI changing the way organizations manage and interact with data, dbt Labs has built a new engine for its data development and transformation software to meet today’s performance and scalability ...

Cloudera’s technology ecosystem, including recently announced alliances with Dell Technologies and ServiceNow, are key to the company’s goal of positioning its platform as an “enterprise intelligence ...