Do you know the difference between tangible vs. intangible benefits? Measuring the results of your company’s output can be of ...

There is a framework in sales that considers the potential benefits of an offering based on two dimensions: tangible vs. intangible and direct vs. indirect (TIDI). When making purchasing decisions, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The modern business world requires more than just ambition to achieve success. Today, ...

We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...