Formula One's showcase Monaco Grand Prix will have a title sponsor, TAG Heuer, for the first time in nearly 100 years as a ...

TAG Heuer is celebrating a new milestone. The Swiss luxury watchmaker, owned by LVMH, has etched its name into history as the ...

TAG Heuer and racing have a long history, one that’s about to take another step forward this year with the LVMH-owned brand ...

Rumors had been rumbling throughout the summer of 2024. Could Rolex really be relinquishing its grip on Formula 1? If so, ...

This arrangement is set to continue alongside the brand’s wider presence in the sport. All five watches use Tag Heuer’s Calibre 16 chronograph movement, recognisable for its 6-9-12 arrangement of ...

Following TAG Heuer ’s appointment as the official timekeeper for Formula 1, the LVMH-owned brand now also becomes the first ...

“This is a truly fantastic moment in Formula 1 history as TAG Heuer becomes the first-ever Title Partner of the Grand Prix de ...

Analysts say the sport’s rising popularity justifies the sponsorship but it still represents a gamble to boost sales ...

Title sponsors are nothing new for F1 races. After Monaco’s deal with Tag Heuer was confirmed by WWD, all but one event - the ...

Formula One's showcase Monaco Grand Prix will have a title sponsor, TAG Heuer, for the first time in nearly 100 years as a ...

The Monaco Grand Prix, widely considered the most prestigious race on the Formula 1 calendar, is to have a title sponsor for ...

TAG Heuer has become the first title sponsor in the history of the Formula 1 Monaco Grand Prix. The watch manufacturer was ...