TAG Heuer launched new motorsport-inspired watches during the LVMH Watch Week event. The post TAG Heuer unveils motorsport-inspired watches (and more) during LVMH Watch Week appeared first on The ...

Some brands might have been happy to have the requisite signage next to the track. TAG Heuer, on the other hand, decided to ...

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring vibrant colors and lightweight titanium cases.

Swiss luxury watchmaker TAG Heuer has expanded its Formula 1 collection with five striking new timepieces, blending precision ...

Here are all the LVMH Formula 1 watches lining up on the grid this year, from the likes of Hublot, TAG Heuer and Zenith.

TAG Heuer returns as an Official Partner and timekeeper for Formula 1 as the FIA celebrates 75 years of storied motorsports history.

Analysts say the sport’s rising popularity justifies the sponsorship but it still represents a gamble to boost sales ...

TAG Heuer has upgraded the Formula 1 Chronograph to celebrate becoming the Official Timekeeper of Formula 1 Racing.

A few weeks ago, TAG Heuer had an accelerated ... captured the spirit of the sport. Now nearly forty years later, four new colourways are being added, as well as a watch made with its long-term ...

Formula One is fertile ground for Tag Heuer. Is was the first Swiss watch company to enter the sport in the late 1960s and has been associated with it ever since. In recent years, it has sponsored ...