Six years later, the owners of McLaren acquired Heuer and put its new TAG Heuer logo on the 1986 World Drivers' Championship car of Alain Prost. If you look at the archives, TAG Heuer's watches ...

TAG Heuer’s history in Formula 1 is illustrious, dating back to 1969 when it became the first luxury brand to display its logo on an F1 car. The collaboration blossomed over the years ...

At the 6 o'clock position, you'll find a running seconds hand, with a date window beneath that, while the 12 o'clock position features the TAG Heuer logo and ... about a plain everyday piece ...