Or should we say, drive-first? In an innovative move, TAG Heuer has continued its foray into the world of sports smart watches, this time teaming up with cult golf lifestyle label Malbon Golf.

The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring vibrant colors and lightweight titanium cases.

The two latest models in TAG Heuer’s range are an extension of the creative collaboration between the watch brand and Alec Monopoly, combining watchmaking craftsmanship and contemporary art.

TAG Heuer has unveiled a huge collection of new watches as part of LVMH Watch Week. That includes additions to the Carrera and Formula 1 collections.

There is perhaps no watchmaker more synonymous with motorsport than TAG Heuer. From the early days of Jack Heuer selling stopwatches to racers at the track to the introduction of entire watch ...

TAG Heuer has collaborated with Hodinkee for the third time on the TAG Heuer Carrera Chronograph Seafarer x Hodinkee. The new watch takes inspiration ... as the 1968 model, but is updated with ...

And now Tag Heuer. The new Connected model features Malbon Golf ... Underneath it runs the established Golf Edition software ...