We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

For F1's historic 75th season, TAG Heuer will be the official timekeeper in 2025. TAG has a deep history in Formula 1 going back decades, so the company is well-versed in this high-octane spectacle.

The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring vibrant colors and lightweight titanium cases.

Analysts say the sport’s rising popularity justifies the sponsorship but it still represents a gamble to boost sales ...

There is perhaps no watchmaker more synonymous with motorsport than TAG Heuer. From the early ... named for the pursuit—Monaco, Carrera, and, yeah, Formula 1—the Swiss maker has been beloved ...

LVMH Watch Week has arrived and Prestige is getting down to pick the most scintillating releases. Headlined by a refreshed ...

It has been more than 55 years since TAG Heuer first slapped its logo across the hood of Jo Siffert’s Lotus 49B, but finally, the true king of the track is back. The Swiss watchmaker has ...

For F1's historic 75th season, TAG Heuer will be the official timekeeper in 2025. TAG has a deep history in Formula 1 going back decades, so the company is well-versed in this high-octane spectacle.

Here are all the LVMH Formula 1 watches lining up on the grid this year, from the likes of Hublot, TAG Heuer and Zenith.

TAG Heuer has debuted its new limited edition collaboration with Formula 1 and Oracle Red Bull Racing. The new watch celebrates the 20th season of Red Bull Racing in Formula 1 with racing-inspired ...