The exclusive collaboration is unlike any TAG Heuer watch we’ve seen before, as it features two unique digital watch faces, one of which showcases a golf ball wearing a hat with a cartoon face.

They've recently made a comeback, too, having been announced as the official timekeeper for the new Formula 1 season. As part ...

The real star here is that dial. It's the same smokey purple hue found on the TAG Heuer Carrera Chronograph Purple, and it's ...

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

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TAG Heuer has unveiled a huge collection of new watches as part of LVMH Watch Week. That includes additions to the Carrera and Formula 1 collections.

The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring vibrant colors and lightweight titanium cases.

Both watches were created and designed to honor the Indy 500 and TAG Heuer’s long history and association with auto racing. TAG Heuer had a major presence at the 103rd Indianapolis 500 ...

Analysts say the sport’s rising popularity justifies the sponsorship but it still represents a gamble to boost sales ...

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