The development of marketing strategies is a key part of a small-business owner's business plan that he prepares on an annual basis. Strategies are the actions the business owner intends to take to ...

Tactical planning involves determining the steps a business must take to reach the objectives developed through strategic planning. Contingency planning involves planning what a business will do if ...

Companies depend on robust marketing programs to achieve their goals. However, the success of any marketing initiative depends on how well you plan. Implementing marketing best practices in your ...

Todd Ferguson, business advisor at Oliver Wight Americas, explains the concept of integrated tactical planning, and how it can put a stop to the need for “firefighting,” and help executives focus on ...

Advanced electronics are at the heart of the future force. Unattended sensors in a future theater of operation detect enemy movements, identify and locate targets, and feed that information via ...

The Army is in the midst of a significant shift in how it buys, builds and delivers technological capabilities to warfighters. At the crux of those plans is a cloud infrastructure called cArmy that ...

What You Need to Know Why should I plan marketing? Marketing planning contributes to the success of a business, whatever its size or activity, by delivering a detailed analysis of future selling ...

Successful business initiatives are typically built upon twin pillars that provide the necessary structure and support to achieve desired goals and outcomes. One cannot exist without the other, and ...

Speaker John Boehner (R-Ohio) hailed his conference’s success against President Obama in a memo issued to Republicans on Thursday. Boehner said the House GOP’s “new tactical plan” to fight Obama and ...

Breaking down a company’s wider strategic plan into more short-term, specific and deliverable tactics. Tactical Planning is the process of breaking down the strategic plan into distinctive, short term ...