TV networks and sports leagues rely heavily on Nielsen to to tell them how many people at home watch football games, tennis ...

Nielsen is launching a new pilot program designed to more accurately count co-viewing and better reflect the total viewership ...

TV ad measurement is breaking down. Privacy restrictions are mounting, traditional identifiers are disappearing, and the deterministic measurement advertisers once ...

I’m currently consulting on a project that involves comparing data from one of the major TV currency measurement companies with data from an ACR-supported ad measurement provider that is not an ...

When shopping for a new TV, picking the right dimensions to perfectly fill the space on your wall or in your TV stand is just as important as understanding the nuances of the technology inside. I've ...

New York – February 3, 2026 – Nielsen, a global leader in audience measurement, data and media intelligence, today announced that it is piloting a new methodology enhancement to more accurately ...

How do you measure your TV? If you use your tape measure from side to side, you might think the manufacturer is taking you for a ride. Featured Video That's what Jania (@janiayangavin) thought when ...