Apple appears to be developing an AI-based "Support Assistant" for the Apple Support app. Signs of the feature were found in Apple code by MacRumors contributor Aaron Perris, but the Support Assistant ...

Apple has struggled to find its footing in the world of generative AI so far, but the company isn't giving up on becoming a true competitor in the industry anytime soon. To that point, signs of an ...

Apple might be the next company to add a ChatGPT-style chatbot to its Support app, likely as a way to automatically handle cases covered in its documentation and hand off only the trickier ones to a ...

We've been seeing signs of an upcoming chatbot-based support feature in the Apple Support app, and it turns out it's already in testing. Some iPhone users have access to an early preview of the ...

Apple's new AI-powered Support Assistant hasn't officially launched for everyone, but some users are able to test an early preview. In July, we learned that there was a strong likelihood that Apple ...