The Japanese government has launched a contest to find new ways to encourage young people to drink more alcohol following a drop in sales tax attributed to pandemic restrictions.

The Japanese government has launched a campaign to lure more young people into drinking alcohol so the debt-ridden country can reap tax revenue from liquor sales, according to reports.

Governments are watching lucrative alcohol tax revenues dry up, as people drink less. In Japan, a plan to counter that trend is running into controversy.

Entrepreneurial young Japanese people are trying to reinvigorate Japan's most aged village — where more than two thirds of residents are over 65 — and keep it from vanishing from the map.

YOKOHAMA, Japan (AP) — Japan's Coming of Age Day is a sure sign of winter, arriving after New Year celebrations and before the cherry blossom parties of early spring. The national holiday is ...

Japan's National Tax Agency is hoping to boost alcohol consumption among young people after the coronavirus pandemic hit the restaurant and nightlife industry.