It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

Creating a logo for your business takes tremendous planning, research and thorough execution. Whether you are hiring a professional creative agency or you decide to do it yourself, I hope this article ...

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...