SINGAPORE – For many seeking a quiet atmosphere to study or work in, or those simply looking for refuge from the cacophony of daily life, one genre of music stands out. Popularised by hours-long ...
If you're a student, chances are, you probably had those "lo-fi music to study and relax" videos pop up in your YouTube recommendations at least once in your lifetime. They're easy to spot – ...
On November 27, 2020, in the wee hours of the night, Tanish Mittal, a 16-year-old web developer from Chandigarh who makes music for fun, uploaded his first 'lo-fi' song on his YouTube channel, Mittxl.
Writing for WARC’s Marketer’s Toolkit 2021, Susie Walker, head of awards at Cannes Lions, explains how brands are using ‘lo-fi’ campaign production techniques to deliver results. Nobody can predict ...