Jordan described the new baggage policy as part of a broader transformation designed to meet evolving traveler expectations ...

According to the New York Times, not only have shares for Southwest gone up since the changes, but the airline expects to ...

Southwest CEO Bob Jordan talked everything from airport lounges, flights to Europe, using Rapid Rewards points to book on Air China and Iceland Air on Y'all-itics.

While Delta's commentary on overall demand is promising, Southwest investors would be wise to consider the differences ...

Bob Jordan said some people chose not to fly on Southwest because it lacked premium options offered by other airlines.

Southwest Airlines’ hub in Dallas exists in a world of constant hecticness. ... The Baker is another part of Southwest’s digital transformation and was implemented at the beginning of 2016.

As airlines across the industry expand their fee structures, Southwest Airlines (LUV) is taking a unique approach to its transformation strategy. CEO Bob Jordan joins Morning Brief to explain how ...

DALLAS — Southwest Airlines is going through an unprecedented period of transformation in the Dallas-based company's history. Over the last year, activist investor Elliott Management has taken ...

Southwest Airlines is ending its open seating policy and transitioning to assigned seating. The change will take effect in early 2026, with tickets for flights with assigned seating going on sale ...

Southwest Airlines said on Wednesday its chief transformation officer, Ryan Green, will step down from his role, months after the carrier reached an agreement with activist investor Elliott ...

Southwest (NYSE:LUV) stock is down 3% today, adding on to 12-month declines of more than 30%. It is safe to say that LUV and its airline peers have had a rough year. Source: Carlos E. Santa Maria ...