Making its debut in Aspen, X Games will leverage AI technology from Google Cloud to enhance objectivity in subjectively judged sports. The aim is to deepen fan engagement, and provide valuable ...

U.S. Ski and Snowboard and X Games have entered a strategic partnership, according to an announcement Thursday, June 27. The news came after X Games announced its plans to begin a new competition ...

The Winter X Games will have an entirely new participant when the sports event slides into action later this week: an artificially intelligent judge. During the X Games Aspen 2025, an experimental ...

The X Games, after striking a streaming rights deal with Roku, is taking another leap into the digital future by partnering with Google on a new AI judging technology. Ski and snowboard competitions ...

Australian Scotty James won his seventh Winter X Games snowboard halfpipe title, moving one shy of Shaun White’s record. James, a 30-year-old with Olympic silver and bronze medals, landed the first ...

X Games is back for its 22 nd consecutive year at Buttermilk Ski Area starting Friday, with many of the world’s best skiers and snowboarders set to compete in halfpipe, slopestyle, big air and ...

X-Games gold medalist snowboarder Zeb Powell is dead set on bringing hip-hop culture to the mountaintop. Interview: Joey Echevarria Editor’s Note: This story appears in the Summer 2025 issue of XXL ...

Forbes contributors publish independent expert analyses and insights. Michelle Bruton covers action sports and the Olympics and Paralympics. A new X Games street style event is set to run on December ...