NEW YORK—The media measurement platform Integral Ad Science has expanded its measurement capabilities on YouTube and is now offering its brand safety and suitability measurement product to advertisers ...
YouTube Shorts, Google’s short-form video experience for users, expanded relationships with Integral Ad Science (IAS), which focuses on global media measurement and optimization, and DoubleVerify (DV) ...
Measurement platforms DoubleVerify/DV and Integral Ad Science have each expanded their YouTube brand safety and suitability measurement capabilities to YouTube Shorts. Both platforms already offer ...
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