Shopify quietly announced a program where it will buy Meta and Google ads for its sellers. Shopify is pitching the product as a way for its merchants to acquire new customers. This new ad product ...

YouTube viewers will now get authentic Shopify ads in videos with sponsored segments. Google has announced a partnership with Shopify and created the YouTube Shopping affiliate program. YouTube to get ...

Chandraveer, a seasoned mechanical design engineer turned tech reporter and reviewer, brings more than three years of rich experience in consumer tech journalism to the table, having contributed to ...

There is more to having a beautiful site on an e-commerce platform like Shopify than watching your store grow. You must allow visitors who are willing to make purchases, and here is when Search Engine ...

Cleaning the programmatic supply chain is slow going. On Thursday, the Association of National Advertisers (ANA) released its latest programmatic transparency benchmark study, and the results are okay ...

netpulse AG, a Swiss digital marketing agency, is implementing advanced artificial intelligence technology to transform how businesses approach search engine optimization and Google Ads campaign ...