Embodying the transformative power of the serpent, the iconic Serpenti Viper of Bvlgari unveils its latest evolution.

Serpenti turns 75 this year, and the house is going all out celebrating the diamond anniversary of its enduring icon. To commemorate the occasion, the Roman jeweler is adding four new pieces to its ...

MILAN — The snake has been a recognizable Bulgari symbol since the Forties, and now the Rome-based jeweler is adding yet another layer of modernity by introducing genderless designs to its new ...

Bulgari is ushering in the Lunar New Year in grand fashion with a brand-new exhibition in Shanghai. Perfectly timed to the Year of the Snake, “Serpenti Infinito”—which opens tomorrow and runs through ...

Trust Bulgari to feature plenty of shimmer this festive season, from the B.zero1 ring to the Bulgari Aluminium chronograph watch The festive season glistens in the artisanal hands of Bulgari, as ...

Let’s call it the eternal seduction. The allure of snake jewelry coiled its way around the Oscars red carpet yet again. At tonight’s Academy Awards, Zendaya, who was there in support of Best Picture ...

Bvlgari unveils its Spring/Summer 2026 eyewear collection, featuring new Serpenti Viper, Serpenti Forever, Tubogas, and Octo styles.

Iterations of the bracelet that coils itself around the wearer’s wrist have turned the popular motif into the Italian jewelry house’s best seller. By Kathleen Beckett For 75 years the Italian jewelry ...