As more people turn to the Internet to find information about products and services, online advertising is more important to business owners than ever before. Two common types of online advertising ...

Whilst there's quite a tendency these days to stick 'semantic' in front of almost every word in the dictionary and attempt to create a new industry segment, the related markets of advertising and ...

No venture capitalist’s week is complete without seeing a company in the semantic space holding steadfast to the assertion that its pre-money Round A valuation is a steal at $50 million. The situation ...

If the rise of digital has made budgets more accountable, what are those accountable budgets being spent on? How can we be sure consumers’ behaviour is being influenced by advertising? Often the ...

Amiad Solomon is CEO of Peer39, an online semantic advertising technology company. AdExchanger.com: Please describe momentum in 2009 for Peer39. AS: This has been a breakout year for us as we have ...

Head over to our on-demand library to view sessions from VB Transform 2023. Register Here Though still arguably in its juvenile stages, the online advertising market has already been through several ...

The co-operation enables clients of the AppNexus platform to target campaign relevant content by selecting from Crystal Semantics 3800+ semantic categories to optimize their display advertising ...

Peer39 announced today that it has integrated its semantic targeting technology into Rubicon Project‘s REVV platform. From the release, “This partnership will also allow the more than 600 demand sales ...

Semantics in advertising: More than words can say It is said that a picture speaks a thousand words. And in advertising, it also extends to words, colours, backgrounds, sounds… in fact, the whole ...