Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Many businesspeople want to think of themselves as strategists, but not everyone has the constitution to do strategy well. Our primary job as strategists is to identify the markets where we can win ...

Micron Technology, Inc. announced a reorganization of its business units to enhance its market presence and capitalize on growth opportunities driven by AI. This restructuring will allow Micron to ...

This is a sign that Twilio is getting into customer engagement and can take on giants like Microsoft, Adobe, SAP, and Salesforce, analysts say.

SINGAPORE--(BUSINESS WIRE)--AM Best has maintained its market segment outlook on the Philippine non-life insurance market at stable, citing factors that include robust growth prospects, driven by ...

HONG KONG--(BUSINESS WIRE)--Asia’s reinsurers are actively expanding to mature overseas markets as part of a move to diversity and be more agile with underwriting cycle management, according to a new ...

Hyatt's latest brand will allow it to fill a space in a mid-market segment it didn't have an offering in before. Hyatt Hotels is expanding its reach into the so-called “upper-midscale” segment with a ...

Holiday shopping is shifting as adults buy toys and tweens buy beauty. Age lines are blurring fast, forcing retailers to ...