A new study has uncovered the word properties that make slogans effective, as the researchers found that the attributes that make a slogan easier to process lead to it being more likeable but less ...

The study’s central finding is that there is no perfect slogan for every objective. If a brand wants to be liked more, it ...

What company do you think of when you hear “Takes a licking and keeps on ticking†? How about “Relief is just a swallow away†? Or “Like a good neighbor (company) is there†? Slogans such as ...

Add Yahoo as a preferred source to see more of our stories on Google. Man at anti-vaccine mandate protest Two years ago, when science writer Faye Flam launched a podcast to explore why so many ...

NOW THAT school is starting up again, we are seeing the yearly rash of articles about Ritalin. Let me clarify that. We are seeing the yearly rash of articles about the ease and even eagerness with ...

Almost everybody wants to be seen as embracing science. That’s true whether they are arguing to take masks off or leave them on, or whether they’re pushing continued caution or a return to normal. The ...

A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties that make slogans effective, as the researchers found ...

Two years ago, when science writer Faye Flam launched a podcast to explore why so many Americans were drawn to misinformation about the coronavirus pandemic, she settled on a name she figured would ...