A brand SERP is the results Google serves when a user searches for your brand name. A digital strategy is how a brand positions itself across the online ecosystem. I have been talking about brand ...

SERP analysis coupled with your keyword research is a staple of any modern SEO campaign. Analyzing search intent is already a process within this. But when it comes to SERP analysis, all too often I ...

Learn how to take over different elements of the SERP for an increased presence in organic search, paid ads, knowledge panels, and images. As search marketers, we all want to own as much SERP real ...

Understand how the Bing search engine works – from its "core blue link algorithm" to rich elements, the dedicated teams managing each feature, and more. It is safe to assume that Bing and Google are ...