SAP moved on two fronts Tuesday to update and expand its software portfolio, unveiling a new suite of cloud-based CRM applications that incorporates technology from several recent acquisitions and a ...
At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.
SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to front-office and redefine customer relationship management. SAP has assembled the CRM ...