Formula 1 has announced TAG Heuer as the first individual partner as part of its 10-year deal with LVMH. Replacing Rolex, TAG Heuer becomes the championship's official timekeeper and branding will ...

The new season got under way in Melbourne with a belter of a race – and amid the chaos on the track, TAG Heuer being back in ...

TAG Heuer's engine is revved for its first outing as Official Formula 1 timekeeper at the Australian Grand Prix in Melbourne ...

Most people would be concerned if they were promoted to a role one day and moved on a year later, but it is safe to ...

For me, one of those is the TAG Heuer Monaco. The square-cased chronograph is iconic, having adorned the wrist of Steve McQueen in the 1971 film, Le Mans. It has become synonymous with racing ...

The Omega Seamaster 300M is the ultimate blend of dive watch heritage and modern innovation. Instantly recognisable with its laser-engraved wave dial, skeleton hands, and ceramic bezel, this watch is ...

The collaboration has already seen TAG Heuer replace Rolex as Formula 1’s official timekeeper and become the first-ever title sponsor of the Monaco Grand Prix. Now, this partnership extends to ...

The roar of engines signaled the start of the Formula 1 season this week, with the iconic and perennially sun-drenched Australian Grand Prix. Melbourne, a city synonymous with moto ...

Swiss watchmaker Tag Heuer will join the event after returning as the sport’s official timekeeper, replacing Rolex in the process. Tag Heuer’s branding has been present at the track for many ...