Rolex remains an enigma, making every business move a case study, sans the obvious strategy of PR or official communication. One of their strongest pillars is a strong product line driven by iconicity ...

In a year when he met Donald Trump for trade talks in the White House, Rolex CEO Jean-Frederic Dufour shared his views on ...

Rolex reveals all-new Land-Dweller model at Watches and Wonders 2025, complete with new honeycomb dial design. The company used the show to announce new variants of its GMT-Master II, Datejust, Oyster ...

In 2025, Rolex came out on top. The Crown led the luxury-watch pack last year, driving its sales up 4 percent to surpass CHF ...

Rolex has long been the biggest watchmaker in the world — status symbol for the aspiring and established rich alike — but never were they more successful than during the 2020-2021 stock and crypto ...

The Rolex crown logo can be taken literally; the Swiss brand is the undisputed king of watches. According to Morgan Stanley’s 2022 report on the state of the Swiss watch industry, Rolex has 29% of the ...