Roblox is further blurring the line between digital and physical worlds with new retail capabilities that will enable creators to sell physical items through the gaming platform and for items ...

For over 5 years, Arthur has been professionally covering video games, writing guides and walkthroughs. His passion for video games began at age 10 in 2010 when he first played Gothic, an immersive ...

Gap will launch a virtual, purchase-free experience in Club Roblox, a role-playing, user-generated world build on the Roblox gaming platform, per details emailed to Marketing Dive. A collaboration ...

Tommy Hilfiger is the latest iconic brand to set up shop in Roblox's ever-expanding fashion world with Tommy Play, an immersive experience designed to showcase the Hilfiger's newest styles. Tommy Play ...

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Forever 21, the retailer owned by Authentic Brands Group, is hopping on the Roblox bandwagon with an exclusive partnership with the gaming platform, per a press release. It entails the Forever 21 Shop ...

For over 5 years, Arthur has been professionally covering video games, writing guides and walkthroughs. His passion for video games began at age 10 in 2010 when he first played Gothic, an immersive ...

IKEA is set to open a pop-up shop in the metaverse in collaboration with game platform Roblox, allowing players to add classic IKEA designs to their virtual homes. For a limited time, players of the ...