Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

H&M is launching a limited-time activation as part of its Loooptopia experience on Roblox, according to a press release. The effort is tied to a summer collection inspired by Netflix’s “Stranger ...

Roblox Corporation is partnering with PubMatic to launch immersive video ads on its platform, targeting major brands and driving revenue growth. The U.S. video game-advertising business is expected to ...

Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with sister publication Marketing Dive. The German fashion ...

GameSpot may get a commission from retail offers. Roblox, the massive gaming platform that mostly caters to younger gamers, has announced the launch of "Rewarded Video" ads, an ad format that allows ...

Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 1 day ago By Tim Nudd - 2 days ago By Ad Age and Creativity Staff - 6 days 22 hours ago By Adrianne Pasquarelli - 1 week ...

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Roblox is popular for the variety of games it has to offer. Every game on the platform is made by its users. In addition to games, players can also create outfits on Roblox and showcase their ...

Roblox stock rose Tuesday after the videogame company said it is partnering with Google to expand its burgeoning ad business. The collaboration with Alphabet-owned Google is a “foundational element in ...

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...

As kids, our parents scolded us to get off of computer games and do our homework. Now, some students have to hop on Roblox to ...

Roblox (NYSE: RBLX) has gone through its share of highs and lows. After the pandemic's social-distancing period ended, it ...