(Ad) This is an all-too-familiar experience on the internet: you click on a tempting ad for a new swimsuit because it looks perfect for your upcoming vacation. When you don't purchase it right away, ...

A highly optimized, targeted, conversion-centric landing page averages an 8-10% conversion rate. Remarketing can bring back those lost 92% – and result in more leads or sales. Savvy online marketers ...

A lot of PPC advertisers use the terms remarketing and retargeting interchangeably. However, these are two distinct strategies and it’s important to understand the difference if you’re going to use ...

Despite of this retargeting trend becoming an integral part of the digital marketing world, still many marketers are unfamiliar of its effectiveness. Hence, to understand the state of retargeting ...

It’s still 2014, but a lot has changed since the beginning of the year. Retargeting is one of those marketing tactics that has gone through the ringer as Google, searchers, and the search space in ...

Today, Google announced that it is enabling Google AdWords advertisers to remarket to its users by letting them cookie their users, and then buy display ad inventory that match those user cookies on ...

Opinions expressed by Entrepreneur contributors are their own. Did you know that nearly 96 percent of your first-time visitors are not ready to purchase from your website right away? That means in ...

Even if you’ve struggled to get the results you seek from your social media retargeting campaigns, don’t write off this tactic. The truth is, retargeting on social media can be a highly effective way ...

Our fith annual State of SEO Report is here! It’s packed with valuable insights. Uncover the top factors currently affecting SEO, and what this means for your strategy. Join Pat Reinhart, VP of ...

Most marketers share the goal of influencing consumers to choose their product or services over a competitor. Retargeting and remarketing are valuable tools that can bring these consumers to your site ...