Advertisers have finally begun to consider search retargeting as a way to increase accuracy when targeting ads. They're still not ecstatic about the increase in price, compared with serving up plain ...

Marin Software, an online ad management tool provider, plans to launch an ad retargeting platform Tuesday in beta with a handful of clients. Supported by Criteo, it combines workflow, analysis and ...

Back in 2008, Perfect Audience‘s Brad Flora started a Chicago-specific social news website called Windy Citizen. Though the audience grew, the ad revenue lagged which led to an investigation by Flora ...

Demand-side platform [x+1] and creative optimization technology company Tumri announced a “new retail-focused solution, Shopper Retargeting, [which]combines Tumri’s dynamic creative technology ...

Demandbase, a B2B targeting and personalization platform provider, announced a new advertising feature to automate the creation and optimization of business audiences for B2B retargeting. The new ...

NEW YORK CITY, April 22, 2025 (GLOBE NEWSWIRE) -- Software Experts has recognized Meta Pixel as a top solution for ad retargeting, emphasizing its role in helping businesses optimize ad performance ...

Online advertising is big business, as we all know, with revenue numbering in the billions. And one of the most important tools at the advertisers disposal is retargeting, or the ability for ...

For every customer who visits a brand’s website but leaves without making a purchase, retargeting ads have long been the go-to strategy for marketers aiming to convert them. However, once the go-to ...

A lot of folks don’t know this, but before getting heavily into SEO and blogging, I was a digital media buyer. In fact, I had the chance to convince Yahoo to place banners for clients above search ...

App marketing firm Fiksu has announced a new service, Fiksu Retargeting, aimed at user re-engagement. Fiksu Retargeting allows you to specifically target lapsed or inactive users in an attempt to ...

When you work in ecommerce, it’s hard to avoid dwelling on “the one that got away.” You know, that customer who visited your website, viewed a particular product and then left. They may have even gone ...