From February 6-16, customers can download the Starbucks Cup Magic App, that allows them to send customized valentines and Starbucks e-gifts when a smart phone is positioned over the Starbucks ...

The world's biggest Starbucks now has augmented reality. The new 30,000-square-foot Starbucks Reserve Roastery in Shanghai released an AR app that will deliver a tour of the store's equipment.

Augmented reality isn't a gimmick anymore, it's becoming an everyday reality. As shopping habits evolve in 2025, AR is emerging as a key driver of engagement, blending the digital and physical to ...