A sweeping Reuters investigation has put a price tag on Meta’s tolerance for ad fraud: billions of dollars a year. For Rob ...

Amazon continued to grow out its digital advertising platform during the fourth quarter (Q4) of 2024, with its ad sales ...

A Reuters investigation reveals the owner of Facebook, Instagram and Whatsapp decided to accept high levels of fraudulent ...

Women's sports enjoyed a marquee year across the board in 2024, but especially in television advertising, according to TV marketing firm EDO. In a report released Tuesday, EDO found that TV ...

Despite concerns about inflation, tariffs and consumer sentiment, performance marketing agency Tinuiti found that businesses increased their advertising spend across major digital platforms during Q2 ...

Google has denied a new report that claims the company is planning to introduce ads in Gemini as early as next year.

Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50 billion (€47.5bn) ad fraud threat. But the opportunities presented by new ...

TVB, the not-for-profit trade association representing America’s local broadcast television industry, analysed Nielsen’s May Gauge Report data with a focus on determining what is actually most ...

Spots on Spanish-speaking U.S. nets were 31% more effective in the past year, according to EDO When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

In an effort to quantify how streaming has impacted the way audiences around the globe are served by different forms of media, Variety Intelligence Platform has collaborated with Amazon Ads on the ...

Microsoft might be getting ready to launch an ad-supported version of at least Xbox Cloud Gaming in the future, according to a report from The Verge. Sources have told the site that Microsoft has ...