Nearly two-thirds of acquisitions by established FMCG companies in the past five fiscal years have been in the D2C space, as they gained traction with differentiated products and marketing campaigns ...

FMCG companies are increasingly acquiring D2C brands to tap into premium markets and leverage consumer data. These acquisitions, while currently small in value, offer FMCG firms access to faster ...

Around two-thirds of acquisitions by FMCG players in the past five fiscals have been in the D2C (direct-to-consumer) space, offering established players a boost to growth and expansion into premium ...

Many established fast-moving consumer goods (FMCG) companies are acquiring direct-to-consumer (D2C) players with fundamentally distinct business models in terms of distribution and marketing, ...