Recall and recognition are the implicit and explicit ways in which audiences bring to mind brand name, message and news (or fail to do so). It is a metric that advertisers often use to pre-test the ...
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Recall just got a release date window for Windows PCs. Here’s when you’ll get to test it.After a previous, open-ended delay announced in mid-June, Microsoft announced via an update to an old blog post that its new "Recall" feature will be available for Windows Insiders testing in October.
In this study, a brand placement was equally as effective as a 30-second commercial in eliciting brand recognition. Participants' unaided recall was higher when they saw a 30-second commercial than ...
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