Qualitative research data collection methods and techniques, such as passive observation, online interactive boards, and social media monitoring, can provide more real-time insight into customer needs ...

This course presents the fundamentals of qualitative research methods. The course has the dual ... It takes the form of a project report, with detailed appendices documenting the methods of data ...

qualitative evaluation research; and focus group methods. Professor Tierney teaches courses on qualitative data collection and analysis.

Methods introduced include individual interviews, focus groups and participant observation, as well as research design, ethical issues, data analysis, mixing qualitative and quantitative methods and ...