Bar codes are making a comeback. Well sort of. They're not your traditional bar code. I had an opportunity to speak with execs at a Long Beach, Calif.-based advertising agency attempting to cozy-up to ...

Is it a printing error? A pixilated maze? One of those puzzles where you have to cross your eyes to see the hidden image? Two-dimensional matrix bar codes are expanding into the mainstream. You can ...

I predict QR Codes are the next dinosaur of marketing. QR or 'quick response' codes are matrix barcodes that hold information that can be read with a QR scanner or smart phone camera. The information ...

A QR code is a machine-readable matrix barcode and it stands for “quick response” code. You can use the camera app on any phone to scan a QR code. After being scanned, the QR code will send the user ...